Following the bleak “bird’s eye” zone videos, the Russian/CIS segment of WoW community has got an unprecedented PR video yesterday. Here goes:
So, why is it hilarious? It requires an explanation for non-Russian speakers and those living outside of CIS countries.
Nikolay Drozdov – the man in the video – is a zoology scientist and one of the most iconic Russian TV hosts since Soviet era and until now. At his respectable age of 83 he still remains a permanent host (since 1977) of the most popular show “V mire zhivotnyh” (“In the World of Animals”), which is a footage of animal lives in their natural habitat along with his lovable commentary on top.
For Shadowlands promo video Blizzard has made a replica of the show – only with him explaining the fauna of Shadowlands zones including the Maw. It’s made just in the same manner as the TV program, and we can’t help admiring how easily he pronounces the names of the game creatures, zones, and explains their behaviour as naturally as if they were real – and if it was just another episode of his actual show!
His voice and face are canonical, immediately recognizable by anyone who owned a TV in Soviet or post-Soviet era – up to multiple parodies, and he’s loved by literally everyone. No wonder that the video has got a 99% rate of ^_^ comments literally everywhere – even at the most toxic WoW-related pages and sites.
A brilliant move from Blizzard PR, and whoever came up with it deserves a medal and a lifetime allowance from the company. Trust me, it’s 100 times better than Chuck Norris.